Pricing Clarity Drives Profitability for D2C Wellness Brand
A detailed unit economics review enabled smarter pricing decisions, helping a fast-growing consumer brand boost margins, cut wasteful spend, and improve EBITDA within 90 days.
🧩 The Problem
QuantFi conducted a comprehensive review of the brand’s unit economics at both the product and channel level. This included:
- Building a fully burdened contribution margin model incorporating COGS, fulfillment, marketing, platform fees, returns, and CAC.
- Segmenting customers by acquisition source, LTV, and repeat behavior to identify profitable cohorts.
- Running sensitivity analyses to simulate margin outcomes under different pricing and discounting strategies.
- Partnering with the internal team to realign pricing around contribution targets and deploy a test-and-learn structure for future price changes.
đź’ˇ QuantFi's Solution
QuantFi conducted a comprehensive review of the brand’s unit economics at both the product and channel level. This included:
- Building a fully burdened contribution margin model incorporating COGS, fulfillment, marketing, platform fees, returns, and CAC.
- Segmenting customers by acquisition source, LTV, and repeat behavior to identify profitable cohorts.
- Running sensitivity analyses to simulate margin outcomes under different pricing and discounting strategies.
- Partnering with the internal team to realign pricing around contribution targets and deploy a test-and-learn structure for future price changes.
🚀 The Results
QuantFi’s analysis enabled the company to clearly understand the profitability drivers of its business. Leadership implemented a revised pricing structure that maximized margins on hero SKUs and eliminated unprofitable SKUs from the catalog. The company also introduced contribution margin thresholds for all future product and promotional decisions.
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Pricing Clarity Drives Profitability for D2C Wellness Brand
A detailed unit economics review enabled smarter pricing decisions, helping a fast-growing consumer brand boost margins, cut wasteful spend, and improve EBITDA within 90 days.
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